Sponsoring and prevention - “prevention and sponsoring activities may take place solely in accordance with the binding regulations of law and the principles laid down in the PZU Group’s internal regulations. For many years now we have been administering our own prevention programs and we support projects that propagate safe behavior on the road and water and in the mountains. The high-profile PZU Foundation also acts charitably to benefit private persons and non-profit organizations. We also cooperate with organizations that help local communities.”
“I would like to learn more about social programs: what was the duration of the various campaigns and their outcomes. What is the impact achieved by the activities and social initiatives undertaken by the PZU Group?”
„How does the PZU Foundation manage its financial resources? What are the goals for which they are used?”
Comment made during a dialogue session
Being a leader obligates one not only to behave responsibly but also to shape the appropriate models. One aspect of management, namely social engagement among insurers takes on special meaning because it means taking responsibility for others. That is why for many years we have taken specific and measurable efforts to this end when utilizing the prevention fund.
Joanna Gorczyca, Director of Prevention and CSR
The PZU Group gets involved in social programs to reduce risk and simultaneously produce business and social benefits. It is our ambition to retain our leadership position in prevention activities when it comes to safety and health in Poland. We run initiatives whose major objective is to prevent accidents, reduce their repercussions and support activities advancing health prevention.
Bank Pekao’s charitable activity is largely carried out by the Doctor Marian Kanton Bank Pekao Foundation, which was established in 1997. The Foundation’s objectives stipulated in its articles of association include providing support in education and rearing of children and youth, scientific and research projects and educational projects of scientific institutions and schools, popularization of the knowledge of banking, helping sick and disabled persons, protecting the environment and popularizing culture. On account of the organizational changes begun in the Foundation in 2018, no new initiatives were undertaken, though projects stemming from previous commitments were pursued as aid was earmarked, among other things, to provide scholarship aid to gifted students and pupils from unwealthy families.
LEGAL BASIS FOR PREVENTION
The prevention fund of PZU, PZU Życie and TUW duly operates on the basis of the Insurance and Reinsurance Activity Act of 11 September 2015.
In its strategy for 2017-2020 PZU and PZU Zycie stated that it intends to designate more than PLN 50 million per annum for social activities. In 2018 the total amount of funds transferred for prevention, sponsoring activities and to the PZU Foundation surpassed PLN 86.8 million. In addiotion, other Group companies (incl. banks) transferred over PLN 13 million for social activities.Since 2012 PZU employees have conducted 370 of their own projects through volunteerism and have aided 67,700 beneficiaries. In 2018 PZU Group employees dedicated 11,674 hours of volunteer work, representing the equivalent of nearly six years of full-time work by a single person.
Why do we get involved? According to our Foundation’s motto, we want to be “Close to people and their needs.”
The PZU Foundation operates on the basis of the regulations of the Act of 6 April 1984 on Foundations (Journal of Laws of 1991, Number 46, Item 203 as amended) and of the clauses of the Foundation’s Articles of Association.
Issues related to CSR in the PZU Group are governed by the “PZU Group’s corporate social responsibility strategy for 2018-2020”. This document details the strategic pillars for PZU’s social engagement: safety, health, culture and expertism.
„PZU Group’s corporate social responsibility strategy for 2018-2020” has been adopted by PZU, PZU Życie, Tower Investments, PZU CO, PZU LAB, PZU Pomoc and four international companies. Work is in progress in PTE PZU to implement the strategy. The strategy has not yet been rolled out in the other companies.
AB Lietuvos draudimas implemented the charitable and sponsoring policy. According to the policy, the main areas of sponsoring are as follows:
- safety on the road,
- communities and relations with them,
- youth and social integration and financial education,
- history (promotion of modern heritage).
1 Under the assumption of 250 work days a year.