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New approach to sales

Annual Report 2018 > BUSINESS > Business Model > New approach to sales

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Best Pratices in PZU
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Professionalism every inch of the way - “we owe our success and strong brand to the knowledge and experience contributed by each one of us. Constant improvement allows us not just to keep pace with the realities of the contemporary world, but also to forge ahead into the future. That is why we joyously embrace innovative ideas. Tried and true solutions may be utilized many times over and form the basis for developing new products. Our knowledge and creativity produce profits and savings. They enrich the company’s image as it is always in the center of events.”
Roger HodgkissPZU takes on responsibility for the welfare of its clients at every stage of their lives. This is an extraordinary obligation because ordinary people are frequently entrusting us not only with their money but above all with their own future and the future of their children. We trust that we are capable of wisely and RESPONSIBLY advising them and giving consideration to all the options. We cannot abuse this trust in PZU because that is what builds relations with clients, sometimes for decades.
Roger Hodgkiss, Management Board member of PZU and PZU Życie

 

It is not the number of products that determines PZU’s competitive edge and its unrivaled position on the Polish market, but their quality and, above all, their alignment to client needs as they evolve over their lifetimes. PZU is always present where clients are in need of financial and insurance services, from birth to education and maturity until retirement.

The “New PZU – More Than Insurance” strategy testifies to the comprehensive approach taken to client needs. PZU intends to strengthen client relations and the overall reach to clients using all channels. Cooperation with banks (Pekao and Alior) is being tightened. The Group will substantially develop the sales of health products. The sales network will gradually undergo unification. 10 simple products will be rolled out for general sales. The growth in sales opportunities and the additional client interactions will convert into more products per client. The statistical client at PZU and PZU Życie will have two products (1.6 products in 2016) by 2020. Nominally, this means selling an additional 8.5 m products.

New approach to sales

“New PZU” – relations with retail clients

“New PZU” – relations with retail clients

“New PZU” – relations with institutional clients 

 

“New PZU” – relations with institutional clients

 

BEST PRACTICE

The PZU Group strategy calls for ratcheting up the sales of group life insurance, especially in small and medium enterprises. To match the offer best to this segment’s needs a project called the Product Factory was launched in 2018. Group experts devised a modular1 offer for clients in this segment. Special processes responding to client expectations for entering into contracts and obtaining aftersales service have been designed.

BEST PRACTICE

New product - investing in passive funds through the internet
In October 2018 the internet inPZU transaction service to sell mutual funds was launched. This service bypasses intermediaries and directly reaches retail clients with its new offer of index funds. Client service is done solely in the online channel without having to pay a visit to a branch while the platform is available on all network-enabled devices. inPZU has enabled the Group to build the first offer of low-cost index funds in Poland.

PZU Ochrona i Zdrowie [PZU Cover and Health]

PZU Ochrona i Zdrowie [PZU Cover and Health]

 

1 This offer was construed using modules spanning various risk groups. These groups are formed on the basis of the nature of the risk, e.g. the module entitled “My health” consits of medical care risk (doctor consultations and tests), critical illness (disbursement in the event of a critical illness).

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